For a sixth consecutive year, FRUKT has released ‘Field Work’, an in-depth report unpacking the ever-evolving opportunity for brands to play an authentic and rewarding role at the heart of the music fan’s festival experience.
The long-standing and much-respected annual report, which first debuted in 2010, has seen FRUKT pioneer active research into brand activity in the music festival sector; visiting and evaluating thousands of festivals across the globe, talking to brand managers and festival promoters alike in order to understand the key opportunities and how to avoid unnecessary pitfalls.
I read Field Work every year. It’s pretty much my bible when it comes to brand activations at festivals.
